It’s an effective method for catching the eye and getting noticed. And isn’t that the goal of your printed piece?
We think so.
Humans are naturally attracted to things that shine and sparkle. It draws us in and makes us take a closer look.
Foil also adds an aesthetic of higher quality materials, increasing the perceived value of your brand which could ultimately lead to a more positive brand experience. And this is why designers absolutely love incorporating foil into their projects!
Maybe because we offer cold foil printing machine, we like our foil cold. But more on that below.
And the best part? You can overprint it which will turn the foil into any color you want. And that’s not all!
A Cold foil application can cover large areas of your printed piece.
A Cold foil label can be overprinted to create a full range of colors using either CMYK, a special ink mix, or a combination including extended gamut inks. You won’t be tied to a standard foil swatch book with this process.
Metallic gradients for an eye-catching finish. How cool is that?
Cold foiling, or cold stamping foil, allows you to enhance photos by either spot foiling behind images in certain areas or behind an entire image. Image pop like no other!
Multiple foil colors can be printed at the same time which would be cost-prohibitive if hot foil stamped.
Cold foil is done inline in one pass which will allow the product to get to market faster and, in most cases, less expensive than hot foil stamping. No custom foiling dies are needed!
Cold foil is cost-effective on high quantity jobs.
The cold foil unit is attached above the second printing unit on the press. The roll of foil runs from an unwind roller, through the printing unit between the blanket and impression cylinder and back out the press to a take-up roller. An adhesive is printed in the first unit using the traditional litho method, much like a varnish. The adhesive pulls the metallic foil off the polyester liner in the second unit adhering it to the press sheet.
The foil can be overprinted in the subsequent printing units to achieve a full spectrum of metallic colors. The end result is astonishing and impressive and we do it all right here at MOTTONI.
Cold foil is applied before printing and can be immediately overprinted inline. This allows you to alter the color using the entire CMYK color gamut.
Cold foil is applied to the press sheet using adhesive while hot foil uses heat and pressure to bond the foil material to the paper. Cold foil also uses a printing plate for the adhesive, while hot foil uses metal dies to create the foil area. How do we know all this? Because cold foil is MOTTONI.
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